Hesha’s [You Do You]: A Colorful Journey of Fashion that Champions Individuality, Sustainability and Artisanal Craftsmanship

In the changing world of fashion, there is a noticeable shift towards sustainability that has captured the attention of consumers. As people increasingly prioritize eco-friendly choices, brands that promote slow and sustainable fashion are gaining more recognition. One such brand is Hesha’s, founded by Subashini, to make colourful and sustainable clothing accessible to customers in Singapore. 

Inspiration Behind the Inception of Hesha’s

Hesha’s journey began during a crucial moment in Subashini’s life. After becoming a mother and finding herself on no-pay leave, she sought to stay engaged and learn something new. Inspired by her lively and colourful daughter, Subashini envisioned a business that could combine her passion for fashion with a commitment to sustainability. Named after her daughter, Hesha’s aims to bridge the gap between slow fashion brands from India and customers in Singapore. Her husband played a crucial role in this journey by suggesting that she act as a stockist for slow fashion brands from India.

With her background as a personal shopper, Subashini understood the challenges many people faced due to high shipping costs when purchasing from international brands. This led her to approach the brands she loved, proposing to serve as a middle person, making their vibrant and artisanal collections more accessible. Launched in September 2023, Hesha’s started with one brand and has since expanded to include seven unique labels that celebrate individuality through colourful and expressive clothing.

Hesha’s specializes in clothing, offering a wide range of traditional saris, kurtas, modern dresses, blouses, kids’ apparel, and men’s shirts. The brand also features handcrafted accessories and jewellery, all reflecting its commitment to vibrancy and fun. Each piece embraces the principles of slow fashion, emphasizing quality, sustainability, and craftsmanship.

Future Endeavors

Subashini envisions her business growing with the love, support, and encouragement of her community. Her commitment to sustainability and ethical sourcing remains at the core of her values, but she is open to exploring new directions. No matter which path she chooses, she will stay true to her dedication to quality, purpose, and the guiding principles of her brand. As Hesha’s grows, it serves as a testament to the potential for fashion to be both vibrant and sustainable through mindful entrepreneurship.